Programme
Employer Brand Specialist
A brand is not a campaign. A brand is lived architecture.
An employer brand doesn't emerge in marketing — it emerges in every decision, every process, every leadership situation. This programme joins strategic brand thinking with organisational architecture and turns the promise into a lived reality.
Duration
6 modules · 4 months
Format
In-person, workshop formats, guidance on your own case
Investment
CHF 6,400
For whom
This programme is designed for…
- HR and People & Culture
- Employer branding and recruiting leads
- Marketing leaders with a talent focus
Curriculum
6 modules.
One architecture.
Finding the brand core
What makes this organisation unique — beyond benefits.
Promise and reality
Close the gap between outside and inside.
Candidate & employee journey
Shape experiences architecturally.
Language and image
Develop your own visual and verbal world.
Leadership as brand carrier
How leaders become the living brand.
Measurement and impact
What a brand really moves — and how to show it.
Learning journey
Four phases,
one movement.
Learning happens in motion. The programme follows a clear dramaturgy — from orientation through deepening to your own practice.
- 01
Orientation
Diagnostic entry, clarifying your own architecture and role.
- 02
Deepening
Modules along architectural dimensions, with case and peer work.
- 03
Integration
Transfer into your own mandate, supervision, collegial consultation.
- 04
Closing
Impact reflection, certification, connection to the B CULTURE community.
Methodology
How we work —
and how we don’t.
Architectural diagnosis instead of symptom work
Case work with your own mandates and cases
Peer coaching and collegial consultation
Theory input condensed, not overloaded
Reflection formats for stance and impact
Live supervision by the lead
Lead
Who guides you.
Dejan Popovic
Founder · Lead Architect, B CULTURE
For 20 years, Dejan has accompanied organisations in transformation, leadership and culture. He leads the programmes as principal faculty and works with a network of experienced co-trainers.
More about B CULTURE →Impact
What you can do after the programme.
You develop employer brands that are experienced, not just claimed.
You join HR, leadership and communications in one coherent architecture.
You work on your own case and leave the programme with an actionable concept.
Next intakes
When does it start?
- March 2026B CULTURE Office, Aarauopen
- September 2026B CULTURE Office, Aaraufew places
FAQ
Frequent questions.
Do I need a marketing or HR background?
Both work. What matters is responsibility for, or influence on, talent, brand or employee experience.
Do I need prior experience?
You should bring professional experience in leadership, consulting, HR or related roles. Depth beats titles — we check the fit in a preliminary conversation.
How much time should I plan for?
Alongside the in-person days, plan around 4–6 hours per week for reading, peer and practice work.
Can I do the programme alongside work?
Yes — every programme is explicitly designed that way. Modules are bundled into multi-day blocks.
Is there a certificate?
On successful completion you receive a B CULTURE certificate. It is a mark of architectural practice, not a method stamp.
What is the enrolment process?
Enquiry → preliminary conversation (30–45 min.) → registration. We confirm places based on fit, not on the order of requests.