Programme
People & Culture Coach
Culture work is structural work.
Culture cannot be trained. But it can be shaped — if you understand the architecture in which it emerges. This programme gives People & Culture leads the tools, language and stance to address culture as a systemic question with real impact.
Duration
7 modules · 5 months
Format
In-person, peer coaching, your own practice projects
Investment
CHF 7,600
For whom
This programme is designed for…
- HR and People & Culture
- Internal coaches and OD leads
- Leaders with a culture mandate
Curriculum
7 modules.
One architecture.
Reading culture
Distinguish symptoms, patterns and architecture.
Language as a tool
Words that create clarity instead of veiling it.
Values and behaviour
The bridge between aspiration and everyday life.
Coaching stance
Accompany without resolving. Impact through presence.
Conflict and polarity
Use tensions as an engine for development.
Designing interventions
From workshop to viable structural change.
Your own effectiveness
Role, energy, boundaries — coach sustainably.
Learning journey
Four phases,
one movement.
Learning happens in motion. The programme follows a clear dramaturgy — from orientation through deepening to your own practice.
- 01
Orientation
Diagnostic entry, clarifying your own architecture and role.
- 02
Deepening
Modules along architectural dimensions, with case and peer work.
- 03
Integration
Transfer into your own mandate, supervision, collegial consultation.
- 04
Closing
Impact reflection, certification, connection to the B CULTURE community.
Methodology
How we work —
and how we don’t.
Architectural diagnosis instead of symptom work
Case work with your own mandates and cases
Peer coaching and collegial consultation
Theory input condensed, not overloaded
Reflection formats for stance and impact
Live supervision by the lead
Lead
Who guides you.
Dejan Popovic
Founder · Lead Architect, B CULTURE
For 20 years, Dejan has accompanied organisations in transformation, leadership and culture. He leads the programmes as principal faculty and works with a network of experienced co-trainers.
More about B CULTURE →A quote from Dejan
“Culture shows itself not only in what gets decided. It shows itself in what does not get said.”
Impact
What you can do after the programme.
You understand culture as a structural question and work accordingly.
You have your own language and method for culture work.
You accompany leaders and teams through culture processes with clarity.
Next intakes
When does it start?
- March 2026B CULTURE Office, Aarauopen
- September 2026B CULTURE Office, Aaraufew places
FAQ
Frequent questions.
Is this a coaching certification in the classical sense?
No. It is a coaching and architecture programme with a focus on culture and people work in organisations.
Do I need prior experience?
You should bring professional experience in leadership, consulting, HR or related roles. Depth beats titles — we check the fit in a preliminary conversation.
How much time should I plan for?
Alongside the in-person days, plan around 4–6 hours per week for reading, peer and practice work.
Can I do the programme alongside work?
Yes — every programme is explicitly designed that way. Modules are bundled into multi-day blocks.
Is there a certificate?
On successful completion you receive a B CULTURE certificate. It is a mark of architectural practice, not a method stamp.
What is the enrolment process?
Enquiry → preliminary conversation (30–45 min.) → registration. We confirm places based on fit, not on the order of requests.